Sales Coach for Leaders, Managers and Salespeople
Validating a New Coaching Process
I’m Rob VeVerka, founder of both Professional Learning Systems and Top Level Coaching. My passion is sales and coaching. I would like to be spending more of my time as a sales coach to validate a new coaching process.
I love helping leaders and professionals go to where they haven’t been before. I want to see light-bulbs go off and change occur. I get excited when things happen that were considered impossible.
For the last ten years, I spent most of my time as a executive leadership coach with Top Level Coaching. Before that I designed and conducted sales training and leadership programs for Professional Learning Systems. I began my selling career at Xerox and worked with companies around the world delivering some exceptional sales and leadership training.
Although we still do both coaching and training, I would like to be focusing more time as a sales coach. That would blend my background, expertise, and skills in the two areas that I am passionate about – sales and coaching.
I want to use of my sales training background, executive coaching experience, and business savvy and spend more time as a sales coach to help professionals and leaders reach their sales goals.
I’ve worked with multi-national companies, Fortune 500, government, and non-profits.
This year I plan to spend more time with small to medium-sized companies, helping them increase sales. Smaller companies value outside expertise when they don’t have it internally. In smaller organizations, I work closely with top management, form a partnership, and get results they want.
Click here to find out more about my background and experiences.
Sales Coach working with leaders, sales managers, and salespeople
As a sales coach, I am looking for three types of professionals – senior-level executives, sales managers, and high potential salespeople.
- You may be a senior-level executive who has spent your career in a non-sales function like finance or manufacturing. Now you have the sales to oversee. As a top executive, you are supposed to know sales, however you may never have been involved. I can reduce your anxiety about sales, give you the skills, and help you gain the knowledge to manage the sales function. An executive sales coach can help you one-on-one. Privately. Confidentially.
- You need your sales manager to build a team of sales champions with your sales staff or distribution channel. You’ve set goals for aggressive sales growth. Your sales manager focuses his time managing the business and data. He doesn’t spend much time coaching his team. Perhaps a sales coach can help your sales manager get the results you need.
- You have a salesperson who could become a sales champion if he had a manager or sales coach who could help increase effectiveness and productivity.
Here’s my plan . . .
I will be building a new organization called One2One.
Looking for small to mid-sized companies to personally coach leaders, managers and salespeople. You will get a powerful coaching program at a considerable savings in return for help validating our new process. We need participant feedback and testimonials. We will deliver an outstanding sales coaching process to insure that we get positive feedback and endorsements. Most importantly we need to measure the impact of the coaching program on sales results.
Would prefer companies close to our offices in Ohio or Florida. We can also do virtual coaching with some face-to-face meetings in other locations. Would also like to make joint sales calls, attend trade shows, and be involved with other sales-related activities if possible.
Here’s how it works . . .
Wish we could tell you exactly what the coaching process will be like. That’s not possible. Every coaching engagement is totally customized for each participant. The coaching experience is unique.
Almost every coaching engagement starts with an assessment.
- We use a variety of researched-based tools to help get a snapshot of our participant. Typically, the 360 assessment is gives a complete view of the participant’s strengths and weakness as viewed from peers, boss, self, colleagues, and others. In some sales situations we also get feedback from clients and prospects. Our goal is to get an accurate assessment of where we need to focus.
- Often we conduct our own assessment with observation. We create role-play situations, simulations, or observe real sales activities.
- For salespeople, we interview their sales manager to learn about strengths and weakness.
- Often we use custom surveys for client and prospects to measure key sales behaviors
We are very sensitive about working with others gathering data. It is important to have total agreement about which assessment methods are appropriate in the organization and for external raters.
After pinpointing key areas, we build a developmental plan. It details tools, activities, readings, and training for the key issues.
More details . . .
Here are a few more details about our coaching program:
- We meet weekly to
- discuss important issues, problems, and situations that happened during the week
- review the assignment from previous week.
- work together in discussion, exercises, and activities that address the key developmental needs
- recap learning from the session
- plan the assignment for the next week.
- Sales training tools from Professional Learning Systems help participants learn new skills.
- Most of our engagements are three to six months. Sometimes three months of coaching is sufficient. Most of the time six months seems to be optimal.
- We begin coaching with salespeople and managers with an introductory meeting, mid-point review, and a capstone meeting at the end of the process.
- Being responsive to opportunities is important. Sometimes we make changes to our schedule. For example, one of our clients asked us to attend an important trade show. They wanted live observation and feedback from their sales coach to increase the leads from the show.
- At the end of the three or six month engagement –
- we discuss a long-term development plan for continuous learning and development
- assess the results of the coaching process with mini-surveys
- future coaching options
Our guarantee
You must be satisfied with our business and coaching relationship. Our commitment to you is that if things don’t work out in the first thirty days of the coaching engagement, for whatever reason, you don’t owe us for services. Our agreement terminates. Travel expenses and materials would be billed at cost.
If you think sales coaching may be for you or your company, let’s discuss and determine what is possible. Our goal is to provide you and your company a tangible bottom-line impact. I look forward to discussing or meeting with you.
Call Rob directly at (513)772-5115. Contact us for more information.